1. Maintain your integrity
Whatever you do, be upright, incorruptible and honest. Don’t take shortcuts and give people a reason to put their trust in you.
2. Go back to the basics
Don’t overcomplicate things, leave the technical or business jargon out and educate people with easy understandable examples.
3. Go for quality
Make processes repeatable and documentation outstanding. Let your work be a piece of art. Don’t be a perfectionist, simply iterate and keep improving your work in steps.
4. Don’t panic
There aren’t many situations in which panic really helped. Stay calm and be responsive in times of crisis. Inform the right people and do so in the right format.
5. Be the master of communication
If there is only one thing that will never become obsolete: communication. Write clearly, maintain proper documentation and speak the same language of your audience.
6. Don’t oversell
If you need some budget or the technical guidance of your engineering staff, tell the other the real risks and existing threats. Be honest in the promises to others and leave the soaps to the professional television actors.
7. People beats process
People are the most important asset of a company. Guide, explain and educate them. Show them the process, but also be open for feedback. The process might be the reason why they are avoiding it.
8. Process beats technology
Don’t try to solve everything with technology. Technology is a tool. You can’t solve every issue with a hammer, so why trying it in the digital world?
9. Start to finish
If you start an activity, make sure to finish it. Only finished work will get to the hall of fame.
10. Think before you react/act
The first phase should always be the one of “thinking”. Each action will be followed by a reaction. Be careful and avoid violating the other 9 rules.